Enjoy Luxury for Less this Easter with the John Norris Sale
We invite you to experience something special this Easter weekend at John Norris of Penrith; our biggest sale in decades!
Come and explore our freshly redesigned store, where you’ll find a handpicked collection of country attire, performance gear, outdoor footwear, and pet products, all featuring premium British brands, timeless designs and top-notch quality. Now’s the perfect moment to treat yourself or someone special without spending a fortune.
Looking to update your country wardrobe? Getting ready for the fishing season? Or maybe you’re adding to your outdoor kit for spring adventures? Whatever brings you through the door, you’ll find everything you need, and all at prices too good to miss.
Discover luxury, redefined at John Norris this spring. We’ve highlighted some of our favourite picks below, but there’s so much more waiting for you, both in-store or online. Don’t miss your chance to snap up something special in our exceptional Easter sale!

Country Clothing for the Whole Family
Our Spring Sale features a superb collection of countryside clothing for all the family. Step outside without limits this season, with trusted names like Barbour, Jack Pyke and Hoggs of Fife. From rambling across the moors to gathering around a lakeside fire, our range of jackets, gilets, fleeces and trousers has something for everyone. Those unpredictable April downpours won’t stand a chance against the Jack Pyke Technical Featherlite Jacket, which is suited for warm or wet climates. And for those fresh, sunny morning walks the Barbour Ladies Tartan Ashby Wax Jacket strikes the right note between comfort and a polished countryside look.
Don’t forget the junior adventurers this spring with our children’s range that will keep your little ones dry and comfortable during country explorations. The Hoggs of Fife Junior Struther Waterproof Smock Jacket is a perfect example of a lightweight and waterproof all-rounder that covers every base.
Premium Fishing Gear
Get ready for the season ahead with our extensive range of tackle, rods and specialist fishing gear. With over 500 products to explore, we’ve got everything you need to sharpen your setup, hook, line and sinker.
Our expertly curated collection covers all the essentials, giving you a strong foundation to build from. Highlights include the John Norris Special Offer Fly Selections, Extreme Distance Floating Fly Lines, and the Guideline LPX Tactical Single Handed Fly Rod, combining clean design with impressive power and precision. We’re also proud to be the UK’s only stockist of premium US fishing brand Skwala, so don’t miss the chance to browse their kit while you're here.
Casting, wading, and hiking should feel easy, and with our range of performance fishing clothing, it does. The Guideline Reach 2.0 Stockingfoot Waders are a prime example. Durable, waterproof, and fully breathable, they’re packed with smart features including a front zip for greater freedom of movement when you’re out on the water.
Footwear for Every Ramble
Step into spring with the perfect pair from our Easter sale collection. No matter where your next adventure takes you, we’ve got the footwear to match. Heading off the beaten track? Our range of sturdy boots is built to handle mud, rain, and everything in between. The fully waterproof Hoggs of Fife Aonach II 10IN Waterproof Field Boots provide year-round breathability and ergonomic design features, such as Vibram bifida soles and a memory foam interior. Whether you’re hiking, fishing, or hunting, our boots keep comfort and practicality in mind.
If your plans are a little more low-key, our walking boots are spot on for everyday wear. From gentle dog walks in the countryside to tackling steeper trails in the Lakes, the Hoggs of Fife Glencoe Waterproof Trek Boots are reliable, comfortable, and made to keep up with you. And when the day’s wandering is done, there’s nothing better than kicking back in the Barbour Monty Slippers; warm, soft, and just the thing to slide into before tucking into a well-earned Sunday roast.
Caring For Your Canine
Keep your dog’s tail wagging with our fantastic selection of premium pet products. Our spring sale collection boasts beds, collars, toys and walking gear for every breed of dog so that no good boys or girls are left out.
With the darker days behind us, spring is a brilliant time to re-immerse yourself in nature by enjoying sunny dog walks! Our easy-to-fit House of Paws Memory Foam Comfort Tweed Harness is secure but non-restrictive for your dog, contouring to their shape for a tailor-made fit. And because muddy paws are a guarantee, make sure that you pack a Henry Wag Pet Paw Cleaner with a doggy towel before going into the car or house.
After a long walk, your furry friend might be worn out. Regardless of if you stop off at the local, or head straight home, our highly transportable and comfortable Joules Chesterfield Pet Bed provides a cosy spot for them to rest. But, if there’s life in the old dog yet, the House of Paws Green Tweed Bone Dog Toy is one of many options to continue the fun.
Join us in Penrith this Easter weekend to discover exclusive offers, quality products and a truly refined retail experience. Get geared up for your next adventure, redefine your fishing and shooting potential, or indulge in luxury country attire with our spring sale. But hurry these incredible deals won’t last long. Shop now in-store or online to grab your favourites before they’re gone.